Helping Infinite Power Coaching Launch Their Youth Classes
Helping Infinite Power Coaching Launch Their Youth Classes
At Arch 35 Marketing, we’re passionate about taking our clients’ ideas and turning them into successful, impactful campaigns. One of our recent projects has been working alongside Infinite Power Coaching (IPC) - a well-established Aberdeen-based fitness provider — to launch their brand-new youth strength and fitness classes.
Launching on 18th August 2025 at Results Gym, Aberdeen, these twice-weekly sessions are designed for 12–17-year-olds looking to improve their physical health, build confidence, and develop healthy habits that last a lifetime. Led by IPC’s experienced coach Bret Gillies, the programme focuses on safe, structured training that balances strength development with teamwork, discipline, and resilience.
Why This Project Matters
Youth fitness is about more than lifting weights or running laps - it’s about creating a positive environment where young people can feel supported, gain life skills, and grow in self-belief. Infinite Power Coaching recognised this need in Aberdeen and wanted to provide a space where teenagers could train alongside friends while being guided by professional coaches.
Arch 35’s Role in the Launch
As a leading marketing agency in Aberdeen, we knew our role was to give this launch maximum exposure. Our full-service campaign included:
Strategic social media management to build excitement and engagement.
SEO-focused content creation to ensure the youth classes are easy to find online.
Community outreach, including targeted communication with schools, sports clubs, and youth organisations.
Website updates and optimisation to streamline information and sign-up options.
By combining targeted digital marketing with grassroots outreach, we positioned these classes as a “must-join” opportunity for young people in the city.
The Impact of a Local Marketing Partner
One of the advantages of working with a marketing agency that Aberdeen businesses already trust is the local insight we bring. We understand the community, the networks, and the channels that get results. For IPC, that meant creating a buzz not just online, but in the places where parents, coaches, and young people naturally connect.
We’re incredibly proud to support Infinite Power Coaching in this launch. Their passion for helping young people thrive mirrors our commitment to helping businesses and organisations succeed.
If you’d like to learn more about IPC’s youth classes or book a space, visit the Infinite Power Coaching website or email info@infinitepowercoaching.co.uk.
If you’d like to learn more about how Arch 35 Marketing can help expand your business, contact us on the contact form on our website or email enquiries@arch35.com
