Social Media Management Aberdeen | Arch 35 Marketing
Social Media Management

Posts with
a purpose.

Social media that does more than fill a feed. Content planned, written, and scheduled to keep your business visible, build trust, and bring in enquiries from the platforms your customers use.

What's included

A complete social media
service from day one

01
Content Strategy

We build a content plan aligned to your business goals, your audience, and the platforms that matter. No generic calendars, no guesswork.

02
Copywriting

Every caption written to sound like your brand, not like a template. We write for the platform, the audience, and the specific outcome you're after.

03
Graphic Design

On-brand visuals that stop the scroll. We design posts that look consistent and professional without relying on stock imagery and Canva templates everyone else uses.

04
Scheduling & Publishing

We handle everything from creation to publication. Posts go out on time, consistently, without you having to think about it.

05
Performance Reporting

Monthly reports that tell you what's working and what we're adjusting. Reach, engagement, and the posts that actually moved the needle.

06
Community Management

We monitor comments and messages so your brand stays responsive. Quick, on-brand replies that keep your audience engaged and your reputation intact.

Our approach

Content that
earns attention

What makes it different
We start with your business goals and work backwards. Every post has a reason to exist.
Most social media agencies fill a calendar and call it done. We plan around what your business actually needs, whether that's building trust, driving enquiries, or staying top of mind in a specific market.
Monthly content plans shared in advance
Your approval before anything goes live
Platform-specific formats, not one size fits all
Regular check-ins to keep content aligned
How we work
01
Discovery & Brand Review

We learn your business, your audience, your tone of voice, and what's already working (or not). That becomes the foundation for everything we create.

02
Content Plan

We build a monthly content calendar covering post types, topics, and platforms. You review and sign off before we start writing anything.

03
Creation & Design

Captions, graphics, and any supporting assets created to spec. Everything submitted for your approval before it goes anywhere near a scheduler.

04
Scheduling & Publishing

We publish at the right times for your audience and platform. No last-minute scrambling, no missed posting windows.

05
Monthly Review

We review what performed, share a plain-English report, and adjust the plan for the month ahead. Social media strategy should evolve, not stay static.

Platforms

We manage the platforms
your customers actually use

B2B & professional
LinkedIn

Content that builds credibility and generates enquiries from decision-makers. Particularly strong for B2B, professional services, and industries where trust is the deciding factor.

Local & consumer brands
Facebook

Consistent presence across posts and your Google Business Profile. Ideal for local businesses, hospitality, and any brand with a community audience.

Visual & product brands
Instagram

Visual storytelling that shows the personality behind your business. Works particularly well for food, retail, trades, and anything where the work speaks for itself.

Fast-moving consumer content
X / Twitter

For brands that want to be part of the conversation in their industry. Useful for commentary, quick updates, and audiences who prefer a shorter, sharper format.

Discovery & reach
TikTok

Short-form video content with strong organic reach potential. We advise honestly on whether TikTok fits your audience before recommending it.

Not sure? We'll tell you.
Platform advice

We'll look at your business, your customers, and your goals, then recommend the platforms worth your time. We'd rather you do two well than six badly.

Common questions

Questions about
social media management

How many posts do we get per month?

It varies by package and platform. Most clients sit between 12 and 20 posts per month across two platforms. We'd rather post less and do it well than fill your feed with content that doesn't serve a purpose.

Do I need to provide photos or videos?

Not necessarily. We work with whatever you have — professional photography, phone shots, or nothing at all. We design graphics and repurpose existing content where it makes sense. Good photos and videos are always welcome, but they're not a requirement to get started.

Will I see content before it goes live?

Yes, always. We share the full month's content for your approval before anything is scheduled. Nothing goes out without your sign-off. You can request changes, flag tone issues, or add specific topics you want covered.

Which platforms do you manage?

LinkedIn, Facebook, Instagram, X, and TikTok. We won't recommend all of them at once. We'll look at your business, your customers, and your goals and tell you honestly which platforms are worth your time. Doing two well beats doing six badly.

Can social media actually bring in leads?

Yes, when it's planned properly. Social media works best as a trust-building channel — keeping you visible and credible until a potential customer is ready to reach out. Some businesses generate direct enquiries too, particularly on LinkedIn and Facebook. We'll set realistic expectations based on your industry from the start.

How is it priced?

Monthly retainer, based on the platforms you need, the number of posts, and whether community management is included. We'll give you a clear written breakdown before you commit to anything.

What if I already have content going out?

We'd start with a review of what you're currently doing before changing anything. If what's there is working, we build on it. If it isn't, we explain why and show you what we'd do differently.

How quickly will I see results?

Visibility and engagement can build within a few weeks of consistent posting. Enquiries and follower growth take longer — typically 2 to 3 months before you see meaningful momentum. We report monthly so you always know what's moving.