Welcome back, Serena Joseph Anthony!

From Placement to Partner in Growth

I’m Serena Joseph Anthony, and I’m thrilled to announce that I am starting a new role at Arch 35 as a Marketing Assistant, and I’m officially the first employee.

Marketing, for me, has always been about more than just posting. It is a strategic exercise in human psychology, narrative-building, storytelling and the curation of digital experiences. At Arch 35, my role allows me to work precisely in that space. In my new role, I am responsible for social media architecture, creative ideation, and high-impact content creation, ensuring the brand resonates with its audience through a lens that is with a focus on defining a consistent, engaging, and authentic brand presence across digital platforms.

Through my previous experience as a social media manager and a creator, I’ve had the opportunity to work across a diverse range of brands and creative ecosystems, including Decathlon, Red Bull, skateboarding communities, and collaborative projects with brands such as Vans and some amazing local brands, alongside my work as an independent creative and artist full-time for 3 years. These experiences have allowed me to develop a strong, well-rounded understanding of digital marketing, brand communication, and audience engagement across both commercial and community-driven spaces.

Having spent considerable time in the field, I’ve learned that no two days are the same and that adaptability, curiosity, and continuous learning are essential to staying relevant. This exposure has shaped my ability to think strategically while remaining hands-on, balancing creativity with performance and purpose.

Alongside my Master’s in International Marketing at RGU, I view this role as a natural meeting point between academic learning, prior industry experience, and real-world execution. It’s an environment that calls for both strategic depth and day-to-day adaptability qualities, I believe, that are essential in modern marketing and ones I continue to actively develop.

My journey with Arch 35 began during my RGU placement, undertaken as part of my degree. That experience gave me a genuine inside view of the business, its values, direction, and working culture. What stood out most was the openness to ideas and the trust placed in creative thinking. Rather than feeling like a short-term placement, it felt like a space where my contributions were welcomed and meaningful.

Returning now as the first employee is incredibly meaningful. It tells a story of mutual trust, the company believing in my skills and potential, and me choosing to return because I believe in the brand and its vision. Knowing that Arch 35 saw me as worth the investment is something I’m truly grateful for.

As the first ever employee at Arch 35, my role goes beyond a job title. I’m involved in building foundational systems, shaping digital presence, and learning every aspect of the brand firsthand. Arch 35 needs someone who can think creatively, adapt quickly, and grow with the business, and I’m excited to be that person. I bring a strong understanding of digital culture, a hands-on creative mindset, and a genuine drive to help the brand evolve and reach the right audiences.

This role is not only about my contribution to Arch 35, but also about continuous growth. I’m looking forward to connecting with fellow marketers, creatives, and founders, exchanging ideas, collaborating, and learning from different perspectives. Being part of a growing brand at an early stage is a valuable opportunity, and I’m excited to make the most of it.

CREATED BY THE CREATOR TO CREATE.

Here’s to building thoughtful, learning continuously and creating meaningful impact.