SEO Services Aberdeen | Arch 35 Marketing

SEO services in Aberdeen, measured by the enquiries they bring in.

We fix what's stopping Google from ranking your site, build the pages your customers are searching for and show you every month what changed. Rankings matter, but calls and enquiries matter more.

Book a free 30-minute call

What's included

Every SEO retainer covers the same core work. How much time goes into each part depends on what your site needs most.

Technical SEO

Site speed, crawl errors, structured data, duplicate pages and anything else that makes it harder for Google to read and rank your site. We find it, fix it and keep an eye on it.

On-page optimisation

Page titles, meta descriptions, headings, internal links and page copy, shaped around the searches your customers actually make.

Local SEO

Google Business Profile improvements, local directory listings and location pages, so you show up when people search in your area.

Keyword research

We find what your customers search for before they contact anyone, and plan your content around winning those searches.

SEO content

Service pages, blog posts and supporting articles written to rank and to persuade. We write it all and you approve it before it goes live.

Monthly reporting

A plain-English report on rankings, traffic and enquiries, what we did that month and what's coming next.

How it works

Most of the early gains come from fixing what's already there, so that's where we start. New content comes once the foundations are sound.

We use Semrush, Google Search Console, Google Analytics and Rank Math to track every change, so each decision is backed by data and you can see why we made it.

  1. Audit

    A full review of your site's technical health, on-page setup and local presence, plus where your competitors are outranking you.

  2. Keyword and competitor research

    We map the searches your customers make and find the gaps your competitors haven't covered. That becomes the plan for the months ahead.

  3. Technical fixes

    Crawl errors, missing tags, slow pages and duplicate content get sorted first, because new content won't perform on a site Google struggles to read.

  4. Content and page improvements

    We improve your existing pages and add new ones for the searches you're missing. Every page has a clear target and a clear job.

  5. Monthly report and review

    Each month you see what moved, what we did and what's next, and we adjust the plan based on what's working.

Results we've delivered

A few examples of SEO work for businesses in Aberdeen and the North East.

Grub Fresh Food
Catering, Aberdeen
191% organic traffic growth in 12 months and six page-one rankings

Six Aberdeen catering searches reached page one, and organic traffic nearly tripled over the year. The work combined technical fixes, new catering pages and Google Business Profile improvements.

Escone Solutions
Software, Aberdeen
A seven-page content cluster for a niche software market

We built a set of pages covering iplicit implementation, migration, support and comparisons with competing systems, aimed at finance teams researching a switch.

NEREC
Exterior and commercial cleaning, Aberdeen
A job worth thousands within two months

We audited their site, fixed the problems holding it back and built new service and location pages. Within the first two months of our work they'd won a job worth thousands, and enquiries through the website have kept coming since.

Questions about SEO

How long does SEO take to show results?

It depends where your site is starting from and how competitive your market is. Most clients see ranking movement within about three months, with meaningful traffic growth at four to six. We'll give you a realistic estimate for your market before you sign up.

What's the minimum commitment?

Three months. SEO needs consistent work before it pays off, so we don't sell one-off SEO packages. After the first three months it runs month to month, and you can stop with a month's notice.

Do you work with businesses outside Aberdeen?

Yes. We work with businesses across Scotland and the UK. Local knowledge gives our Aberdeen and Aberdeenshire clients an edge, but the approach works for any location.

Will I understand what you're doing each month?

Yes. Each month's report is written in plain English: what we changed, what it was meant to achieve and what we're working on next. If something in it doesn't make sense, ask and we'll explain it.

Do you write the content, or do we?

We do. We research, write and optimise everything, then send it to you for approval before it goes live. You stay in control without having to write it yourself.

Can you help if my site is already live?

Yes, and most of our SEO clients come to us with an existing site. We audit what's there, fix what's holding it back and build from there. You don't need a new website to start improving in search.

What tools do you use?

Semrush for keyword and competitor research, Google Search Console for technical monitoring, Google Analytics for traffic and enquiries, and Rank Math for on-page work on WordPress sites.

Should I do SEO or paid ads?

They do different jobs. Paid ads can bring in enquiries within weeks but stop when the budget stops. SEO takes longer but keeps bringing in traffic without paying for every click. Many of our clients run ads for enquiries now while SEO builds up in the background. We'll tell you which makes more sense for your budget on the call.

Find out where your site stands

Book a free 30-minute call. We'll look at your site and your competitors beforehand and tell you what we'd fix first.

Book a free 30-minute call