Google and Meta ads that bring in enquiries you can count.
We plan, build and run paid ad campaigns for businesses in Aberdeen and across the UK. Every enquiry is tracked, so you can see exactly what each lead cost and which ads are paying for themselves.
Book a free 30-minute callWhere we run ads
The right platform depends on how your customers buy. We'll recommend one, both or neither based on your business and budget.
Your business appears at the top of Google when someone searches for exactly what you do, such as "roofer Aberdeen" or "commercial cleaning quote". Best when people already know they need your service and are comparing options.
Ads shown to the right people in the right area before they start searching. Best for building demand, promoting offers, filling bookings and reaching homeowners or business owners who fit your ideal customer.
What's included
Campaign setup
Audience targeting, keyword research, budgets and account structure, set up properly from the start or rebuilt if your current account is a mess.
Ad creative and copy
We write the ads and create the visuals. If you need real photos or video of your work, we can run a content shoot for you.
Landing pages
Focused pages built for one offer and one action. Sending ad traffic to a proper landing page rather than your homepage usually means more enquiries for the same spend.
Lead tracking
Every form, call and message is tracked back to the ad that produced it, so you know your real cost per enquiry rather than guessing.
Ongoing optimisation
We check campaigns every week, cut what isn't working and move budget to what is. Ads left running untouched waste money quickly.
Monthly reporting
A plain-English report on spend, enquiries, cost per enquiry and what we're changing next month.
How it works
Most of the money wasted on ads comes from launching without tracking or a clear offer. We sort both before spending a penny of your budget.
The first few weeks are about testing. Once we know which audiences and ads produce enquiries at the right cost, we scale them up.
Free call
We talk through your business, your customers, what a new customer is worth to you and what you've tried before.
Plan and budget
We recommend the platforms, the offer and a realistic monthly ad budget, then agree a fixed monthly fee for managing it.
Build and tracking
We set up the campaigns, ads, landing pages and tracking, and send everything to you for approval before launch.
Launch and test
Campaigns go live with several ads and audiences running side by side so we can see quickly what works.
Optimise and scale
We cut the losers, put more budget behind the winners and report back every month.
Recent ads work
We run their Meta ad campaigns, including carousel ads that put their product range in front of the right buyers.
Questions about paid ads
How much should I spend on ads?
It depends on your market, your area and what a customer is worth to you. We'll recommend a starting budget on the call based on your business rather than a one-size figure. Your ad spend is paid directly to Google or Meta and is separate from our management fee.
How quickly will I get enquiries?
Usually within the first few weeks once campaigns are live. The first month is mostly about testing, and results tend to improve from month two as we cut what isn't working and scale what is.
Should I use Google or Meta ads?
Google is better when people already search for what you do. Meta is better for reaching people before they search, promoting offers and filling bookings. Many businesses use both. We'll tell you where we'd start for yours.
Do I need a landing page?
In most cases, yes. A focused landing page nearly always converts better than a homepage. We can build one as part of the setup.
Who owns the ad accounts?
You do. Accounts are set up in your business's name with us given access, so you keep all your campaigns and data if you ever stop working with us.
Is there a minimum contract?
No. Ads management runs month to month on a fixed monthly fee, agreed in writing before anything starts.
I've tried ads before and they didn't work. Why would this be different?
Most failed campaigns come down to the same few problems: no tracking, a weak offer, sending people to the wrong page or nobody checking the account. We'll look at what happened before and tell you honestly whether ads are worth another go for your business.
Find out what ads could do for you
Book a free 30-minute call. If you're already running ads, we'll look at your account beforehand and tell you where the money is going.
Book a free 30-minute call