Digital Strategy Aberdeen | Arch 35 Marketing
Digital Strategy

Know what
to do next.

Stop guessing. We audit your current marketing, analyse your competitors, and give you a clear, prioritised plan for where to invest your time and budget. No vague frameworks. Just decisions you can act on.

What we cover

A full picture of where
your marketing stands

01
Website & SEO Audit

A full review of your site's technical health, on-page SEO, content gaps, and where search visibility is being lost. We use Semrush and Search Console to back every finding.

02
Competitor Analysis

We look at who's outranking you, what they're doing differently, and where the gaps are. You'll know exactly who you're competing against and why they're winning.

03
Channel Assessment

A clear view of which channels are worth your time and which aren't. We look at your current social media, email, content, and paid activity and tell you what to keep, stop, or start.

04
Content Review

We look at what content you have, what's missing, and what's cannibalising your rankings. Then we map out the content you need to build authority in your space.

05
Prioritised Action Plan

Not a 40-page report you'll never read. A clear, prioritised list of what to do first, second, and third, with an honest view of effort, cost, and expected impact.

06
Strategy Walkthrough

We present the findings and recommendations in a 60-minute call. You ask questions, we give straight answers, and you leave knowing exactly what to do next.

Who it's for

Marketing that's pulling
in different directions

Strategy work is usually the right starting point if you're spending money on marketing without a clear picture of what's working, or if you're about to invest more and want to be sure you're pointing it in the right direction.

01
You're not sure where to focus

Too many channels, not enough clarity. We cut through it and tell you what to prioritise.

02
You're spending but not seeing results

We identify where the budget is going and whether it's working. Then we redirect it.

03
You're about to invest more

Before committing to a bigger retainer or campaign, it pays to know you're building on solid ground.

04
You want a second opinion

Sometimes you just need someone external to look at what you're doing and tell you honestly whether it makes sense.

What you get
A strategy session that gives you clarity, not more questions.
We send a pre-work questionnaire before the audit. The more we know about your business going in, the more specific and useful the findings will be. This isn't a templated report. Every audit is done for your specific situation.
Delivered as a written report and presentation
60-minute walkthrough call included
Prioritised actions you can start the next day
No jargon, no padding
Common questions

Questions about
digital strategy

Is this a one-off service or ongoing?

It can be either. Some clients come for a standalone audit and strategy session, then take the plan away and implement it themselves or with another team. Others use it as the starting point for an ongoing retainer with us. We'll make clear what we think makes sense based on what we find.

What do you need from us to get started?

Access to your Google Analytics, Search Console, and any social media accounts you want us to review. We also send a short questionnaire about your business, customers, and current goals before we begin. That's it.

How long does the audit take?

Typically 5 to 7 working days from receiving your pre-work questionnaire to the strategy walkthrough call. We don't rush it because a thorough audit needs time to do properly.

What does the output actually look like?

A written report covering your audit findings, a prioritised action plan, and a 60-minute walkthrough call where we go through everything together. It's designed to be practical — something you can hand to a developer or pick up yourself the next day.

Will you tell us if our current agency is doing a poor job?

Yes, honestly. We'll tell you what's working and what isn't, regardless of who's been doing the work. We're not here to be diplomatic about poor performance. You're paying for a straight view, and that's what you'll get.

Can we implement the recommendations ourselves?

Absolutely. The action plan is written to be usable by whoever is doing the work — whether that's you, your in-house team, or another agency. If you'd rather we handle implementation, we can discuss that separately.

How is it different from the Quick-Win audit?

The Quick-Win audit focuses specifically on fast SEO and technical fixes. The digital strategy service is broader — it covers all your marketing channels, competitor positioning, and gives you a longer-term plan, not just a list of immediate fixes.

What if we're already working with another agency?

That's fine. A number of clients use us to audit and sense-check work being done elsewhere. We're not going to hard-sell you on switching. If your current setup is working, we'll say so.